The power of our sense of smell is one that cannot be underestimated. Directly influencing our memory and the emotional part of our brain, the fragrance of a particular environment can impact how we feel within it and how we remember it, especially if it’s very pleasant – or conversely, very unpleasant.
Washrooms are one place in particular where scent can make a great impact upon users, and as well as managing and neutralising any malodours it’s important to maintain a clean, fresh and pleasant ambient fragrance. Many types of air care, odour control and fragrance solutions exist, but when several are used together they can create a ‘fragrance clash’ which can be overwhelming or even aggressive to the senses.
With an ever-greater understanding of the effect that fragrances have upon us, and a thorough knowledge of how fragrances work with (or against) each other, washroom product manufacturers are showing a greater interest in air care trends and are moving towards the use of ‘harmonising fragrances’ across their product ranges.
Let’s take a closer look at the technology of harmonising fragrances and the brands that are embracing them, as well as how simple they are to implement in your washroom.
What are harmonising fragrances?
Harmonising fragrances are those that are within the same fragrance family, so they complement, balance and carry one another rather than competing, which is what causes the undesirable fragrance clash. Fragrance families have been used for centuries in the creation of perfumes; below is the iconic Fragrance Wheel created by perfume expert Michael Edwards, which shows all of the fragrance families and the relationships between them.
To put it very simply, fragrance notes from the same family, or related families can be layered to create different types of fragrances, such as Woody Orientals or Fresh Florals, as well as to alter the elements of the overall fragrance – for example, its depth, brightness, richness, warmth, and so on. Fragrance harmonising is certainly a highly sophisticated skill.
How to introduce harmonising fragrances to your washroom
Several washroom product manufacturers have harnessed the power of harmonising fragrances to create luxurious washroom products that will elevate and enhance your washroom experience.
Air care experts Vectair Systems have created a series of ‘fragrance systems’ that can be used individually or together to transform how you control odours in and fragrance your washroom.
Comprising of a V-Air SOLID Multi-Phasing Passive Air Freshener to be used with a Wall Mounted Dispenser, a V-Fresh Universal Air Freshener that can be hung up or adhered to any smooth surface such as the outside of a toilet bowl, and a V-Screen Urinal Screen that controls odours as well as helping to keep your urinals clean and debris-free, the products are available in five harmonising fragrance options including Cucumber Melon, Citrus Mango and Ocean Spray so you can choose the fragrance system that’s most appropriate for your washroom environment.
As the long-lasting Vectair Systems products move through their life cycle, the fragrances evolve and transform which helps to avoid ‘olfactory fatigue’, which is the inability or weakened ability to detect a certain odour after prolonged continued exposure to it. This ensures that your washroom always stays pleasant and fresh-smelling to its users, especially in a busy commercial environment where users may be paying it a visit several times a day.
Also embracing the world of harmonising fragrances are Kimberly-Clark Professional, who have co-ordinated their Air Care Spray products with their Kleenex brand Botanics Luxury Foam Hand Cleanser range, to create a complete washroom fragrance experience.
Comprising of five elegant fragrances: Harmony, a spicy floral; Energy, a bright and herby citrus; Joy, a vibrant fruity floral; Fresh, a light and sweet floral; and Zen, an oriental floral blend, the fragrances can be matched across the product ranges to ensure that your washroom always stays fresh and delightfully fragrant.
Have you considered using harmonising fragrances in your washroom? Take a look at our full Air Care range for the full collections of products from Vectair Systems and Kimberly-Clark Professional, and discover a new world of fragrance experiences for your washroom.