Whether your cleaning company is well-established or just getting started, it pays to know how to market your services to the audience you want to reach. Competition for customers can be tough, but with our essential marketing tips, you’ll find it easier to reach your future clients – or help them come to you!
Do you already follow these marketing tips, or do you plan to incorporate them into your strategy? Read on to find out more.
- Establish who your customers are
This is the first must-know marketing tip for a very good reason: if you don’t know who your customers are (or who you want them to be), you won’t be able to effectively communicate with them through your marketing.
They could be busy professionals or parents who want to keep on top of their housework; restaurant or bar owners who need daily cleaning of their establishment; managers of office buildings that require a full janitorial service; or a mixture of all of these customer types and more. Once you have established this, you can target them specifically through your marketing. Simply put, that means advertising your services in the places where they’re most likely to see it, and in a way that is sure to catch their eye.
- Find out what your competitors are doing
It doesn’t matter whether you’re a small, local business or an international company – you should always know who your competitors are. Find out which companies you are sharing your area of the cleaning industry market with, and then assess how they are marketing themselves to their customers.
Let yourself be inspired by the best (or indeed, worst) aspects of their marketing strategy, whether that’s their flyers and posters, website, or social media pages. Then use these to build your marketing strategy in a way that’s tailored to your own business, and even better than your competitors!
- Get social and grow your customer base
While word-of-mouth advertising is still one of the most effective ways to grow your business, a vast proportion of people now turn to the internet to find the product or service that they’re looking for. This means that you should make yourself easy to find online and have an informative website for your business, or at least social media pages for you to reach your company’s fans and followers.
A Facebook Page for your business is a great place to start, as it’s a quick and easy way for people to find you and you can manage it through your existing Facebook account. Best of all, it’s free! On your Page you can post updates about your businesses, share offers, tips and advice, plus post images and videos that give a friendly, contemporary feel to your business that’s sure to win you more customers.
- Share your expertise
As a professional cleaning company, you have a wealth of cleaning and hygiene expertise and experience to share. Your clients want to be confident that they’re employing the very best business, so don’t be afraid to share your knowledge with them, even when you aren’t ‘on-the-job’.
Many successful cleaning companies share cleaning tips and advice through their website and social media pages, or encourage questions from their fans and followers. A fantastic example of this is Clean My Space, a Toronto-based cleaning company started by Melissa Maker that has grown into an enormous online community, thanks to her regular YouTube videos covering a wide range of cleaning-related topics.
Add to this several social media pages on which she regularly chats to her fans, Melissa has grown her business by sharing her expert knowledge with all of her fans – not just her paying customers!
- Find a way to stand out
With so many other cleaning companies out there, you have to find a way to make yours unique. You don’t have to write and perform a cleaning-themed rap song – unless you want to, of course – but making yourself memorable is an important part of marketing to ensure that when your future customers need a cleaning service, your business is the one that comes to mind.
The ways in which you can make your business stand out are endless, and again, this is where it helps to know what your competitors are up to. From uniquely designed company vehicles and own-branded cleaning products and accessories to a friendly, helpful Facebook page or even just a snappy slogan, anything that sets your cleaning company apart from the crowd is sure to help your success.