Serious - The UK's first carbon neutral toilet roll

Let’s get Serious…

Serious is a Social Enterprise founded by Cemal Ezel and Chris Barker. Serious offers a full range of paper products, from toilet paper to hand towels and blue rolls as well as different options of hand soap and laundry products, all produced with sustainability and social value at their heart. Serious Tissues offers the United Kingdom’s first carbon-neutral toilet roll, made from 100% recycled paper into soft toilet paper without using any unnecessary chemicals such as perfumes or dyes.

Bunzl Cleaning & Hygiene Supplies exclusively offers Serious, a product line committed to supporting social enterprise initiatives, providing not only quality hygiene solutions but also contributing to social vlue by fostering sustainable and impactful community development. For every toilet roll sale, Serious plants trees. Serious work with local communities, providing employment for those in need and currently planting trees in the UK, Nepal, Indonesia, Madagascar, Mozambique, Kenya, Ethiopia, Haiti, Colombia and Central America. In total, Serious Tissues has planted over 1.4 million trees!

Serious believes trees are the greatest carbon store nature has to offer, providing homes to an incredible diversity of other organisms. There is no silver bullet to eliminate the effects of climate change but Serious believes planting a tree for every product sold is the pathway to a more sustainable world.

Serious Laundry tackles the major issue of plastic waste entering our water streams at a rapid rate. Ocean-bound plastic is defined (in the Verra Plastic Standards) as the collection of plastic waste in a 100km radius from the coastline that would otherwise not have been collected and would most likely end up in the ocean.

Every minute enough plastic to fill a rubbish truck enters our oceans, so Serious has developed an eco-plastic-free alternative; a zero-waste laundry detergent strip.

These strips are ultra-concentrated, require no plastic bottle packaging, and can be used with hot and cold washes. These laundry strips can easily be used by popping a strip straight into the washing drum where they dissolve into liquid detergent. Not only are the strips fully dissolvable but all packaging for Serious Laundry is plastic-free and 100% recyclable.

For every pack purchased, Serious recovers 1kg of ocean plastic, which is equivalent to 50 500ml plastic bottles or 500 crisp packets!

So if you think it’s time to get Serious about the environment, perhaps it’s time to make a change.

Find out more about Serious here: